Search Engine Optimization is a set of techniques to increase the visibility of your website in search engine results, making it easier for potential customers to find you.
One of the most common ways customers find out about your business is through search engines. The more visible your website is in search engine results, the more likely it is that people will click through and visit. Search results can be divided into two types, organic and paid.
Organic search results are unpaid, meaning no money is received by search engines in return for displaying them. They typically appear in the centre of the results page (shown here in blue). Search engines use several criteria to determine the ordering of these results, for example the relevance of the content to the search phrase, the quality of the content and how up-to-date it is etc.
SEO helps to raise the ranking of a website in organic search results by ensuring that the content on the website is in a format which is easily accessed and processed by search engines. Restart can carry out an SEO review and update of a website to increase organic search visibility.
Click here to learn more about paid search results.